Sport4u 1 Page Business Plan
Overview
Sport4u has a clear business objective to develop, produce, promote and distribute Sport, community, education services. These services have been developed over New with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Sport4u has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Increase training amongst young adults from deprived areas, plus increase numbers active in sport. This is a critical issue for our selected target market of Young adults.
The Value Proposition
Sport4u is uniquely positioned to deliver value to Young adults. "Sport4u will Create training & employment opportunites." In order to be deliver on this value proposition, we Vast experience and knowledge from working within the community sport and education provision. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Sport, community, education market. We consider our key competitors to be: Local authorities
Street league
Brighton fc
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Local authorities
Street league
Brighton fc
The Local authority is reducing community provision and so Sport4U will be ideally placed to fill the void.
Street league mainly focuses on 1 sport and associated training. Sport 4 u will look to offer a wider variety
Brighton fc again offer a narrow choice but also it's provision is patchy..
Key Strategies
Over the next 6 months our focus will be to Write business plan, attract funding, attract customers. This task will be undertaken in the context of our broader strategy to Increase staff
Increase customers
Create more opportunities for staff/clients. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch project Obtain funding Provide opportunities for clients
About this document
Sport, community, education Business Plan
This document was created by Darren of Sport4u using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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