2 Shepherds 1 Page Business Plan
Overview
2 Shepherds has a clear business objective to develop, produce, promote and distribute Outdoor sports related products and services. These products and services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
2 Shepherds has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as A high level of service, variety, and product availability. This is a critical issue for our selected target market of Sporting shooters.
The Value Proposition
2 Shepherds is uniquely positioned to deliver value to Sporting shooters. "2 Shepherds will Largest range of products at the best price." In order to be deliver on this value proposition, we Utilising an electronic direct mail model, we are able to maintain low overhead costs and efficiently target new and repeat business from each contact thereby reducing our customer acquisition costs and enabling a much smaller marketing capital required.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Outdoor sports related market. We consider our key competitors to be: Gun & firearms stores
Other online providers with metropolitan bases
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. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Gun & firearms stores
Other online providers with metropolitan bases
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by We provide a high level of personalised service to our clients through our after sales program and our targeted marketing program..
Key Strategies
Over the next 6 months our focus will be to Develop & deploy the company website and increase the number of products available to customers. Additionally, the company discount scheme will be rolled out to key market segments to generate awareness and drive initial sales.. This task will be undertaken in the context of our broader strategy to Commence retail storefront operations.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain firearms dealers licence Marketing program deployed to public 1000th sale
About this document
Outdoor sports related Business Plan
This document was created by Daniel of 2 Shepherds using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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