Affordable Flooring 1 Page Business Plan
Overview
Affordable Flooring has a clear business objective to distribute flooring products and services. These products and services have been developed over the last 6 mos with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Affordable Flooring has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as replacement of worn or misused products. This is a critical issue for our selected target market of Middle-class Women.
The Value Proposition
Affordable Flooring is uniquely positioned to deliver value to Middle-class Women. "Affordable Flooring will Provide and install flooring products at an affordable price with customer satisfaction guaranteed." In order to deliver on this value proposition, our customer relationships are a top priority. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Flooring market. We consider our key competitors to be: Empire Flooring, Carpet Direct, Home Depot, Lowes, 651 Carpets. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Empire Flooring, Carpet Direct, Home Depot, Lowes, 651 Carpets by focusing on customer satifaction.
Key Strategies
Over the next 6 months our focus will be to increase product lines. This task will be undertaken in the context of our broader strategy to open a second location. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Hire employees, Purchase company vehicles, Branch locations
About this document
Flooring Business Plan
This document was created by Mason of Affordable Flooring using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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