Pillow Talk 1 Page Business Plan
Overview
Pillow Talk has a clear business objective to produce unique textile design for cushions products. These products have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Pillow Talk has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Need to meet a wide range if tastes and style. This is a critical issue for our selected target market of Textile market.
The Value Proposition
Pillow Talk is uniquely positioned to deliver value to Textile market. "Pillow Talk will Unique designs and handmade quality, Australian made." In order to be deliver on this value proposition, we Designs that stand out from the crowd. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Cushions market. We consider our key competitors to be: Etsy and Ikea. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Etsy
Ikea
by Unique designs and Australian made.
Key Strategies
Over the next 6 months our focus will be to Approach clientele and wholesalers. This task will be undertaken in the context of our broader strategy to International trading. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Create designs Market Obtain clientel
About this document
Cushions Business Plan
This document was created by Clare of Pillow Talk using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment