Gaijin Cafe 1 Page Business Plan
Overview
Gaijin Cafe is a Japanese themed cafe that has a clear objective to produce a homey environment with friends while playing video games and ordering snacks. Including an "all about japan" souvenir section imported from Japan.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Gaijin Cafe has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem is to create a comfortable environment for the customers. This is a critical issue for our selected target market of video gamers.
The Value Proposition
Gaijin Cafe is uniquely positioned to deliver value to video gamers. "Gaijin Cafe will create a great hangout with friends in a comfortable environment as well as in the cafe area." It would be the first video game cafe in the area. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors that target video gamers. We consider our key competitors to be: Internet cafés . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Internet cafés that Gaijin Cafe involves actual video games and vintage games as appose to PC games.
Key Strategies
Over the next 6 months our focus will be to have a reliable source in Japan. This task will be undertaken in the context of our broader strategy to go to Japan. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Figure out the design Get products from japan Get staff
About this document
Homey environment with your friends while playing video games and ordering snacks Business Plan
This document was created by Maitha of Gaijin Cafe using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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