Avensfit 1 Page Business Plan
Overview
Avensfit has a clear business objective to produce Affordable activewear and swimwear products. These products have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Avensfit has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to have a non expensive competition suit. This is a critical issue for our selected target market of Active healthy women.
The Value Proposition
Avensfit is uniquely positioned to deliver value to active and healthy women. "Avensfit will Provide an excellent affordable activewear and swimwear ." In order to be deliver on this value proposition, we Our company provides a high quality items with a low price. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Affordable activewear and swimwear market. We consider our key competitors to be: Ravish Sands
Beach Babes Swimwear
Peach Buns. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ravish Sands
Beach Babes Swimwear
Peach Buns by Unique and affordable products.
Key Strategies
Over the next 6 months our focus will be to Use social media
Open an online store
Market our products. This task will be undertaken in the context of our broader strategy to Have our own website by 09/01/2012
Expand our product line by 01/01/2017. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 1000 customers, Expand product variety ,Promote health and fitness.
About this document
Affordable activewear and swimwear Business Plan
This document was created by Akulina of Avensfit using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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