Beach Carts 1 Page Business Plan
Overview
Beach Carts has a clear business objective to introduce Golf Cart rental services to Pensacola Beach. These products and services have been developed over 3 months with a core focus on addressing the key customer gaps and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Beach Carts has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer opportunity as Pensacola beach is now a golf cart community. This is a critical issue for our selected target market of tourist visitors.
The Value Proposition
Beach Carts is uniquely positioned to deliver value to tourists. "Beach Carts will create unique vacation memories for the family." In order to be deliver on this value proposition, we offer cart delivery, fun themed carts, and unique carts for special events such as weddings. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have few competitors within the Golf Cart rentals market. We consider our only key competitor to be: Funny Cars. Our understanding of these competitor has been used to refine our strategy and value proposition. We believe that we can compete effectively with Funny Cars through cart delivery, 6-8 person carts, ancillary add-on products such as coolers, paddle boards, fishing gear, etc. Carts will be equipped with mp 3 players.
Key Strategies
Over the next 6 months our focus will be to secure business to business relationships. This task will be undertaken in the context of our broader strategy to open a retail outlet. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Finalize b2b relationships, establish a #1 Tripadvisor rating, and opening a retail location.
About this document
Golf Cart rentals Business Plan
This document was created by Ryan of Beach Carts using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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