BlackLynx (Pty) Ltd 1 Page Business Plan
Overview
BlackLynx (Pty) Ltd has a clear business objective to develop Bespoke software and hardware integration products and services. These products and services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
BlackLynx (Pty) Ltd has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Be able so asses and bring the solution to life in a quick turn around. This is a critical issue for our selected target market of Asset management and tracking.
The Value Proposition
BlackLynx (Pty) Ltd is uniquely positioned to deliver value to Asset management and tracking. "BlackLynx (Pty) Ltd will Unique solution from start to finish." In order to be deliver on this value proposition, we A combination of sound development principles and unique set of skills in the two founders. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Bespoke software and hardware integration market. We consider our key competitors to be: WiseTrack, Wasp Barcode IT, Barcodesinc. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with WiseTrack, Wasp Barcode IT, Barcodesinc by No legacy systems, and the ability to integrate into 3rd party software.
Key Strategies
Over the next 6 months our focus will be to Start marketing and promote our services. This task will be undertaken in the context of our broader strategy to Have a suite of unique products, developed for customers and ourselfs. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Research and Development Rapid Prototyping Obtain new clients
About this document
Bespoke software and hardware integration Business Plan
This document was created by Bernard of BlackLynx (Pty) Ltd using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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