Bottles & Brushes 1 Page Business Plan
Overview
Bottles & Brushes has a clear business objective to produce painting studio instruction services in a relaxed and easygoing atmosphere.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Bottles & Brushes has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Marketing. This is a critical issue for our selected target market of women, couples night out or businesses for team building.
The Value Proposition
Bottles & Brushes is uniquely positioned to deliver value to women. "Bottles & Brushes will offer painting instruction in a relaxed atmosphere with friends, or date night and bring a bottle of wine!." In order to deliver on this value proposition, we will have a fun atmosphere where you can paint your very own masterpiece in an relaxed and fun atmosphere.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the painting studio instruction market. We consider our key competitors to be: Painting with a Twist, Pinots Palette. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Painting with a Twist, Pinots Palette with location and with plenty of parking..
Key Strategies
Over the next 6 months our focus will be to Create a business plan and open studio. This task will be undertaken in the context of our broader strategy to create a website and a computer program for clients to choose the painting to paint, register for a class and view the event schedule. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: To have filled classes and happy clients.
About this document
Painting studio instruction Business Plan
This document was created by Janet of Bottles & Brushes using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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