Scotty's Workshop 1 Page Business Plan
Overview
Scotty's Workshop has a clear business objective to develop, produce, promote and distribute Custom wood products. These products have been developed over a year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Scotty's Workshop has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The crave for high quality wooden products. This is a critical issue for our selected target market of Upperclass.
The Value Proposition
Scotty's Workshop is uniquely positioned to deliver value to Upperclass. "Scotty's Workshop will make custom wooden products for your enjoyment.." In order to be deliver on this value proposition, we All of our products are hand made and offer higher quality.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Custom wood products market. We consider our key competitors to be: Wood works,
Fine woodworking . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Wood works,
Fine woodworking by Handmade and handcrafted where every detail is cared for.
Key Strategies
Over the next 6 months our focus will be to Marketing . This task will be undertaken in the context of our broader strategy to Advertising and getting word out.. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get $400 in the Scotty's Workshop bank Make $500 profit Make $1000 profit
About this document
Custom wood products Business Plan
This document was created by Scott of Scotty's Workshop using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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