Cerene Massage 1 Page Business Plan
Overview
Cerene Massage has a clear business objective to develop, produce, promote and distribute mobile massage services. These services have been developed over 8 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Cerene Massage has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as accessibility to a quality massage and experience (time/location). This is a critical issue for our selected target market of The Hardworking Willistoner.
The Value Proposition
Cerene Massage is uniquely positioned to deliver value to The Hardworking Willistoner. "Cerene Massage will reward our customers with an unprecedented massage experience after a long day of hardwork at their desired Williston location." In order to be deliver on this value proposition, we our team of massage therapists is not only formally trained and licensed but can deliver a customized massage plan in various modalities. We outsource only the best therapists in the industry nationally. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the mobile massage market. We consider our key competitors to be: Jackies Bath and Body and other independent contractors in niche markets. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Jackies Bath and Body and other independent contractors in niche markets by being able to offer our customized services to clients at their desired location 12 hours a day.
Key Strategies
Over the next 6 months our focus will be to gather a team of 15 of the best massage therapists in rotation.. This task will be undertaken in the context of our broader strategy to expand into a physical on-location massage studio. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Gather a team of 15 of the best therapists in the industry. Obtain a 300+ customer base Grow into an on-location physical 10 room studio
About this document
mobile massage Business Plan
This document was created by Lucy of Cerene Massage using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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