Clean by Joshua 1 Page Business Plan
Overview
Clean by Joshua has a clear business objective to distribute Life cleanse services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Clean by Joshua has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to "de-clutter" their lives; mind, body and soul.. This is a critical issue for our selected target market of Married professionals.
The Value Proposition
Clean by Joshua is uniquely positioned to deliver value to Married professionals. "Clean by Joshua will A service that provides cleansing. For your mind, your body, and your home.." In order to be deliver on this value proposition, we We're not just a cleaning company. We are a lifestyle brand.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Life cleanse market (Residential cleaning service). We consider our key competitors to be: The Maids, Madison cleaners, National chains. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with The Maids, Madison cleaners, National chains by Unique cleaning company. .
Key Strategies
Over the next 6 months our focus will be to Develop a guerilla marketing strategy to attract potential customers and establish "Clean by Joshua" as a perennial lifestyle company. . This task will be undertaken in the context of our broader strategy to Expand "Clean by Joshua" into all new England States. Focusing on married professionals, and private small business.
(households with a combined income of 100,000+) . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch "Clean by Joshua" fall 2014 Gain 50 customers/Winter 2014 Hire 6-9 employees
About this document
Life cleanse Business Plan
This document was created by Joshua of Clean by Joshua using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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