Fayette Seed 1 Page Business Plan
Overview
Fayette Seed has a clear business objective to distribute garden seed and supplies. These products have been developed over 80 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Fayette Seed has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as one stop shopping for gardening supplies. This is a critical issue for our selected target market of homeowners & lawn care professionals.
The Value Proposition
Fayette Seed is uniquely positioned to deliver value to homeowners and lawn care professionals. "At Fayette Seed will are knowledgable about our products." In order to be deliver on this value proposition, our staff stays up to date on our products. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the garden seed and supplies market. We consider our key competitors to be: Lowe's and Home Depot. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Lowe's and Home Depot with our unique selection of seed and knowledge of our products.
Key Strategies
Over the next 6 months our focus will be setting up a website to promote Fayette Seed and the products we sell. This task will be undertaken in the context of our broader strategy to offer our products for sale online. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: offer ice melters, holiday seasonal items, and a full line of premium pet foods.
About this document
Garden Seed and Supplies Business Plan
This document was created by Anthony of Fayette Seed using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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