embellish paper goods and gifts 1 Page Business Plan
Overview
embellish paper goods and gifts has a clear business objective to distribute small gifts and party supplies.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important than revenue growth in isolation.
The Customer
embellish paper goods and gifts has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need for a one stop gift shop for collectibles and other unique gifts that is affordable, stylish and fun. This is a critical issue for our selected target market of gift purchasers and party hosts.
The Value Proposition
embellish paper goods and gifts is uniquely positioned to deliver value to gift purchasers and party hosts. "embellish paper goods and gifts will provide affordable yet stylish gifts and party items in a fun and unique atmosphere." In order to deliver on this value proposition, our products are sold at or below retail and presented in an attractive, stylish, creative manner. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the small gifts and party supplies market. We consider our key competitors to be: Walmart, Dollar Tree and Fruth Pharmacy. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Walmart, Dollar Tree and Fruth Pharmacy by providing collectible gifts at reasonable prices in an attractive, creative and fun product display showcasing unique decorating ideas as well as providing a one-stop solution for gifts, wrapping and party goods.
Key Strategies
Over the next 6 months our focus will be to aquire wholesale products for retail. This task will be undertaken in the context of our broader strategy to expand our product line. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Make good relationships with wholesalers, attract repeat business and create a profitable fun shopping destination.
About this document
Small gifts and party supplies Business Plan
This document was created by Briess of embellish paper goods and gifts using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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