Get Fit Now, Now! 1 Page Business Plan

Get in shape Business Plan

Get Fit Now, Now! 1 Page Business Plan

Overview

Get Fit Now, Now! has a clear business objective to develop, produce, promote and distribute fitness training services. These services have been developed over two months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Get Fit Now, Now! has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem to be laziness and lack of motivation. This is a critical issue for our selected target market of obese, overweight, and unhealthy people.

The Value Proposition

Get Fit Now, Now! is uniquely positioned to deliver value to the obese, overweight, and unhealthy people population. "Get Fit Now, Now! will provide a service to get people into shape and to feel better about themselves." In order to be deliver on this value proposition, we train aggresively to get those people motivated and on their way to a better lifestyle. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the fitness market. We consider our key competitors to be: 24 Hour Fitness, LVAC, Express Fitness, SNAP fitness, and other like organizations. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively against the above mentioned.

Key Strategies

Over the next 6 months our focus will be to market and to train clients. This task will be undertaken in the context of our broader strategy to market. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: To obtain more customers and open a new gym implementing new training techniques in order to get people into shape!

About this document
Get in shape Business Plan
This document was created by Patrick of Get Fit Now, Now! using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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