Get connected 1 Page Business Plan
Overview
Get connected has a clear business objective to develop, produce, promote and distribute Motivational seminars services. These services have been developed over 10 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Get connected has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Inspire employees. This is a critical issue for our selected target market of Health care.
The Value Proposition
Get connected is uniquely positioned to deliver value to Health care. "Get connected will Connect your employees values to your companies values to inspire your customers." In order to be deliver on this value proposition, we Connect your subconscious mind and body to your company. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Motivational seminars market. We consider our key competitors to be: Speaker bureaus . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Speaker bureaus by More intelligent message combined with an excellent delivery .
Key Strategies
Over the next 6 months our focus will be to Added a business partner to develop sales. This task will be undertaken in the context of our broader strategy to Get a large contract with major corporations . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Develop a full day seminar Sell 10 full days in 2014 Book over $100000 in seminars
About this document
Motivational seminars Business Plan
This document was created by Steve of Get connected using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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