Humana Laurel 1 Page Business Plan
Overview
Humana Laurel has a clear business objective to produce Insurance products and services. These products and services have been developed over 6 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Humana Laurel has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Understanding Healthcare. This is a critical issue for our selected target market of Everyone.
The Value Proposition
Humana Laurel is uniquely positioned to deliver value to Everyone. "Humana Laurel will Provide services that protects your health and finances." In order to be deliver on this value proposition, we Certified Health Agent Specializing in Healthcare. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Insurance market. We consider our key competitors to be: HealthSprings Ins
Windsor Ins
Harriet Jones Agency
Dorian Black Agency. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with HealthSprings Ins
Windsor Ins
Harriet Jones Agency
Dorian Black Agency by We are a National Company in all 50 states and I'm a career agent with access to unlimited resources to provide excellent customer service.
Key Strategies
Over the next 6 months our focus will be to Market daily to Mall traffic
Advertise in local Impact
Ask for referrals
Attend community events
Produce no charge insurance reviews. This task will be undertaken in the context of our broader strategy to Expand to larger location
Have local area branded with me
Sponsor Health event. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: ACA enrollment center Medicare plan enrollment All other health, medical, life
About this document
Insurance Business Plan
This document was created by Sears of Humana Laurel using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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