Provactuer Image Fashion 1 Page Business Plan
Overview
Provactuer Image Fashion has a clear business objective to develop, produce, promote and distribute Style, custom design, restyle or create looks for our customers products and services. These products and services have been developed over 10 plus years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Provactuer Image Fashion has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Some people don't know how to dress professional and still be stylish and trendy in any budget. This is a critical issue for our selected target market of Young proffessionals, fashionistas ,trendsetters.
The Value Proposition
Provactuer Image Fashion is uniquely positioned to deliver value to Young proffessionals, Fashionistas ,Trendsetters. "Provactuer Image Fashion will We offer an array of services from styling , to custom fitting wardrobe , color suiting , creating one of a kind garments , we also offer custom pieces for branding your company." In order to be deliver on this value proposition, we Our qualified team of professionals filled with craftsman,tailors , coutiers, dressmakers ,fashion stylist and fashion designers as well as trend watchers complete the profile of all of the wardrobe needs. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Style, custom design, restyle or create looks for our customers market. We consider our key competitors to be: Style.com, Zara .comStory Boutique.com Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Style.com, Zara.com,Story Boutique.com by We are more personable and intimate as our customers are set up on an individual profile and assigned a personal stylist who will hand pick all of the suggested pieces as well as respond to the customers interest in specific brands that they have seen on the site..
Key Strategies
Over the next 6 months our focus will be on targeting customers that need a personal image consultant or stylist to help them find the right look for their life's style or wardrobe needs. This task will be undertaken in the context of our broader strategy to We plan on outsourcing our style team to partner up with major corporations to develop the attire and image for the young professionals as well as work with major department stores as image consultants and grow our brand as we cross network to have Provocateur Image Fashion to be a lifestyle network. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new products regularly Obtain a customer base of buyers of boutiques and personal customers Have video chat sessions with customers periodically and virtual shopping.
About this document
Style, custom design, restyle or create looks for our customers Business Plan
This document was created by Donnean of Provactuer Image Fashion using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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