I'm Living Life - ILL 1 Page Business Plan
Overview
I'm Living Life - ILL has a clear business objective to develop, produce, promote and distribute Modern Day Clothing products. These products have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
I'm Living Life - ILL has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to have fun and live life again.This is a critical issue for our selected target market of Teenagers/Young Adults.
The Value Proposition
I'm Living Life - ILL is uniquely positioned to deliver value to Teenagers/Young Adults. "I'm Living Life - ILL will Provide an affordable way to stand out and wear clothes with purpose and value.." In order to be deliver on this value proposition, we20% of our profits goes to Children Healthcare of Atlanta, which adds the value to our clothes. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Modern Day Clothing market. We consider our key competitors to be: Pink Dolphin, Hollister, Supreme, Billionaire Boys Club, Adidas, and Obey. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Pink Dolphin, Hollister, Supreme, Billionaire Boys Club, Adidas, and Obey by Giving back to the community, creating paths for new entrepreneurs, and fresh new designs.
Key Strategies
Over the next 6 months our focus will be to Meet all local talent in the mid-Atlanta area to add support to the clothing line. This task will be undertaken in the context of our broader strategy to create a venue for new and upcoming artists to consistently perform at. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next year are: 20,000 followers on Social Media Get Sponsorship with Children's Healthcare Of Atlanta Gain 5000 dollars in profit.
About this document
Modern Day Clothing Business Plan
This document was created by William of I'm Living Life - ILL using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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