Who's: Behind The Mic. 1 Page Business Plan
Overview
Who's: Behind The Mic. has a clear business objective to promote the hosts of a podcast putting a face to their voice type of services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Who's: Behind The Mic. has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as finding and learning more about podcasts and their respective hosts. This is a critical issue for our selected target market of audio and video podcast listeners.
The Value Proposition
Who's: Behind The Mic. is uniquely positioned to deliver value to Podcast audio and video listeners. "Who's: Behind The Mic. will bring a face to your voice by, helping you build excitement and intrigue for your message, get your name out to the masses to help your platform grow, and allow listeners to get to know the YOU, all through conversation." In order to be deliver on this value proposition, we Our unique ability to create content that consumers wish to know in a more personal way will help bring people together through our networking process.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Podcast market. We consider our key competitors to be: Other interview style shows. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Other interview shows by our networking experience and ability to provide quality content listeners want.
Key Strategies
Over the next 6 months our focus will be to Interview all the Guest speakers lined up for the Podcast Movement 2014. This task will be undertaken in the context of our broader strategy to Interview All podcast hosts beyond the iTunes New and Noteworthy time allotment. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Interview all Podcast Movement guest speakers, Learn to carry out a better conversations, Gain authority in the podcasting sphere, while growing our audience to 10,000 unique listeners.
About this document
Putting a face to the voice of those behind a mic. Business Plan
This document was created by Jeremy Chandanais of Who's: Behind The Mic. using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment