Maki 1 Page Business Plan
Overview
Maki has a clear business objective to produce Innovative takeaway sushi bar products. These products have been developed over 0 days with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Maki has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Providing quick and easy hot/ cold food to fans of Japanese cuisine.. This is a critical issue for our selected target market of University students.
The Value Proposition
Maki is uniquely positioned to deliver value to University students. "Maki will Provide quick and tasty hot/ cold Japanese food." In order to be deliver on this value proposition, we Yo sushi is a very popular sushi restaurant I'm nottingham. Maki will be able to provide a wide selection of high standard hot and cold food at a fair price and with speedy service.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Innovative takeaway sushi bar market. We consider our key competitors to be: Yo sushi
Wagamama
Wasabi
Kokoro
Chopstix. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Yo sushi
Wagamama
Wasabi
Kokoro
Chopstix by It combines the great food of yo sushi and wagamama (both Japanese based - one more focused on hot, the other on cold) and offers them instantly (takeaway or sit in) still delivering a high standard of food..
Key Strategies
Over the next 6 months our focus will be to Promote the business and target students/ Asian students. Make people aware of the new exciting takeaway sushi bar by handing out flyers, promotional offers and provide tasters. . This task will be undertaken in the context of our broader strategy to Introduce new products and recipes. Promotional offers. Loyalty schemes. Expand. Another store? . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Acquire funding Find shop Open shop and promote business - obtain first 10 loyal customers
About this document
Innovative takeaway sushi bar Business Plan
This document was created by Artit of Maki using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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