Miranda's Elegance Personalized Invitations and Stationary 1 Page Business Plan
Overview
Miranda's Elegance Personalized Invitations and Stationary has a clear business objective to design and produce Personalized invitations and stationary products and services. These products and services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Miranda's Elegance Personalized Invitations and Stationary has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as high quality invitations at low prices. This is a critical issue for our selected target market of people planning any type of event.
The Value Proposition
Miranda's Elegance Personalized Invitations and Stationary is uniquely positioned to deliver value to people planning any type of event. "Miranda's Elegance Personalized Invitations and Stationary will create high quality invitations based on our customers ideas at a low cost.." In order to be deliver on this value proposition, we work with the state of the art printers, offer the lowest prices and have a great design team who takes into consideration the customer's idea of a perfect invitation and provide outstanding customer service.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Personalized invitations and stationary market. We consider our key competitors to be: Vista Print, Walgreens, Ann's Bridal Bargains, Walmart, Mariposa Print and all print-at-home invitations brands. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Vista Print, Walgreens, Ann's Bridal Bargains, Walmart, Mariposa Print by offering the best quality materials available, lower prices, as well as completely personalized products.
Key Strategies
Over the next 6 months our focus will be to hand out Business cards, create a website, use social media to promote our services, distribute posters and newspapers' ads. This task will be undertaken in the context of our broader strategy to create predesigned products, sell through eBay, Etsy and similar websites, reaching a higher amount of customers.
. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Sell 1 product per week Sell 5 products per week Sell 3 products per day
About this document
Personalized invitations and stationary Business Plan
This document was created by Janeth of Miranda's Elegance Personalized Invitations and Stationary using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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