Tastier 1 Page Business Plan
Overview
Tastier has a clear business objective to develop, produce, promote and distribute Fresh Food products and services. These products and services have been developed over 0 with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Tastier has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Find out what the local consumers would like ? Need ? Enjoy ?. This is a critical issue for our selected target market of Business people working , Mums , Local people.
The Value Proposition
Tastier is uniquely positioned to deliver value to Business people working , Mums , Local people. "Tastier will CLEAN ,FRESH , GOOD QUALITY PRODUCE , CONSISTENT ,WELL PRICED." In order to be deliver on this value proposition, we HOME COOKED FOOD MADE WITH LOVE. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Fresh Food market. We consider our key competitors to be: Local business selling teas and coffees BUT No other business in the village is offering the food and style that we will be offering . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Local business selling teas and coffees BUT No other business in the village is offering the food and style that we will be offering by Again
Everything we make and sell is done with love !
From a basic bacon sandwich to eggs Benedict for breakfast the quality of the produce and the way it's prepared and made and served will ensure consumers come back ! .
Key Strategies
Over the next 6 months our focus will be to Open a retail outlet selling and offering both seated and takeaway FRESH FOOD & DRINKS . This task will be undertaken in the context of our broader strategy to Cafe Style but mid to high end quality NOT Quantity build a relationship with local consumers and a good reputation within the village . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Grand Opening Referb After 12 Month Trading Computerised System
About this document
Fresh Food Business Plan
This document was created by Tamer Kos of Tastier using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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