A & M Horse and Livestock transportation specialists 1 Page Business Plan
Overview
A & M Horse and Livestock transportation specialists has a clear business objective to promote horse and livestock transportation services. These services have been developed over 16 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objectives are to keep our valued customers and to grow revenue. Rapid revenue growth and happy repeat customers are considered the most critical and measurable business goals. At this stage of our development, we consider this to be more important than profitability growth, although all are important long term objectives.
The Customer
A & M Horse and Livestock transportation specialists has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to find a safe and reliable way to transport their animals where ever they need to get to. This is a critical issue for our selected target market of livery yards and riding schools as well as private customers.
The Value Proposition
A & M Horse and Livestock transportation specialists is uniquely positioned to deliver value to livery yards and riding schools as well as private customers. "A & M Horse and Livestock transportation specialists will deliver a 1st class, professional, courteous, attentive, individually tailored service.." In order to deliver on this value proposition, we offer a wealth of experience in the field and repeat customers.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the horse and livestock transportation market. We consider our key competitors to be: Those with their own horseboxes and share their boxes.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Those with their own horseboxes and share their boxes. by way of a more reliable and professional service by a competent and experienced organisation..
Key Strategies
Over the next 6 months our focus will be to Advertise and promote the business through repeat customers and going to shows and events. This task will be undertaken in the context of our broader strategy of selling equine products as an extra sideline. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtain 300 customers Be able to buy a prestige horsebox and Sell equine equipment.
About this document
horse and livestock transportation Business Plan
This document was created by Athena of A & M Horse and Livestock transportation specialists using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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