Lawrence Pawn 1 Page Business Plan

Loan Money and Sales Business Plan

Lawrence Pawn 1 Page Business Plan

Overview

Lawrence Pawn has a clear business objective to develop, produce, promote and distribute Loan Money and Sales products and services. These products and services have been developed over 4-5 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Lawrence Pawn has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as All need money to last for the month.. This is a critical issue for our selected target market of SSI customers that need help.

The Value Proposition

Lawrence Pawn is uniquely positioned to deliver value to SSI customers that need help. "Lawrence Pawn will loan you money to get you through the month.." In order to deliver on this value proposition, I have great customer relations that will keep the customers with me. I always find out everything about my customer so that I know their situation and I actually care about my customer. They will confid in me and I'm considered a friend in their heart because I do care and have actually been in their shoes. I always treat my customer as my friend because they are my friend. After I build a relationship I keep it and they will always be with me. When I build relationships I keep them even if they fall on even harder times I'll work with them so that they always have a chance to catch up.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Loaning Money market. We consider our key competitors to be: There aren't any competitors in the city I plan to start in so this is good for me. I have built relationships with many customers in the last five years that will come to me and keep doing business with me because of our relationship over five years. I will build more relationships that will last for years to come because I treat everyone the same. . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with any competitors in the community and I have built relationships with many customers in the last five years that will come to me and keep doing business with me because of our relationship over five years. I will build more relationships that will last for years to come because I treat everyone the same. I have years of managing a pawn business and I know how customers want to be treated. It's a business that demands respect for the customer and it's also a business where the customer likes to be noticed when they come in to do their business. I always know about their personal life and how they are and what's been going on with their family. I will always let them know I care about their lives. .

Key Strategies

Over the next 6 months our focus will be: In the pawn business you need to loan as much money as possible to grow the business. In my 5 years managing this business the more customers you have the better the business. The business will prosper with great relationships with regular customers that come in on a weekly or monthly basis. When a customer loses a pawn you will then sell the item for more than you have in it plus the interest it occurs over a 2 month period (There is a 60 day holding period on all items that are used as collateral) The store will also buy items to resale at a profit of 100%. The business is a loan first and sell last business. We will also do payday loans at 17.5% interest and this is a loan that is getting bigger in the United States. It has been established to help the people who live on a month to month income. The business will succeed from the loans it makes and the sales will be the second source of income. We will also be a FFL licensed dealer so we can pawn guns. With FFL we will also be in gun sales which is one of the best selling items in the US. . This task will be undertaken in the context of our broader strategy. There is a lot the pawn business can do but 95% of the business is the loans. . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieveding over the next 2 years are: 2500 per week, Establish customer base and have 50K loaned out year 1

About this document
Loan Money and Sales Business Plan
This document was created by David of Lawrence Pawn using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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