Galos de Portugal 1 Page Business Plan
Overview
Galos de Portugal has a clear business objective to develop, produce, promote and distribute Souvenir Ceramic artcraft gift products and services. These products and services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Galos de Portugal has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Word with the original and not fakes or Imitation. This is a critical issue for our selected target market of Turists.
The Value Proposition
Galos de Portugal is uniquely positioned to deliver value to Turists. "Galos de Portugal will 100% original and made in Barcelos... Not in china or some place else...." In order to be deliver on this value proposition, we Our unique ceramic produced in the nominated origin of Barcelos. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Souvenir Ceramic artcraft gift market. We consider our key competitors to be: Índia and china importers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Índia and china importers by The native language and the fact of the local knowlege.
Key Strategies
Over the next 6 months our focus will be to Appoint a sales Manager and buying manager. This task will be undertaken in the context of our broader strategy to Engage to franchising. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Develop a certificate of origin Obtain 100 retail clients Lauch a franchising store
About this document
Souvenir Ceramic artcraft gift Business Plan
This document was created by Luis of Galos de Portugal using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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