Hoang Bao 1 Page Business Plan
Overview
Hoang Bao has a clear business objective to sell Vietnamese pork rolls to lunchtime buyers. Our business is a startup but these products are well-known and popular and meet a key customer problem, a cheap tasty healthy and convenient takeaway food for lunch.
The Business Objectives
Our primary long term business objectives are go establish ourselves in the market and acquire new customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Availability of a convenient and healthy quickly prepared takeaway food for lunch is a critical issue for our selected target market of office workers and students.
The Value Proposition
Hoang Bao is uniquely positioned to deliver value to office workers and students. "Hoang Bao will sell a cheap healthy tasty and convenient sandwich for lunch." In order to be deliver on this value proposition, our pork rolls include pate, an ingredient not usually used outside Vietnam and which adds to the flavours. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the pork rolls market. We consider our key competitors to be: Subway, traditional sandwich shops, some shops in Chinatown area . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Subway, traditional sandwich shops, some shops in Chinatown area by Our ingredients, popularity of Vietnamese food, reputation of pork rolls generally as healthy and tasty.
Key Strategies
Over the next 6 months our focus will be to Find a suitable location and premises
Set up equipment
Obtain necessary licences for food preparation and sale. This task will be undertaken in the context of our broader strategy to Expand range in foods sold to include smoothies and rice paper rolls. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: secure premises on a favourable lease appropriate staff complete training and business licences issued establish sales of at least 75 rolls per day
About this document
pork rolls Business Plan
This document was created by Richard of Hoang Bao using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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