Pearl Cafe 1 Page Business Plan
Overview
Pearl Cafe has a clear business objective to produce Healthy Coffee Snacks Drinks products. These products have been developed over months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Pearl Cafe has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Lack and availability of healthy food in hospital. This is a critical issue for our selected target market of Hospital staff, patients, relatives.
The Value Proposition
Pearl Cafe is uniquely positioned to deliver value to Hospital staff, patients, relatives. "Pearl Cafe will Provide a place in hospital to pick up healthy food and drinks on the go available all the time." In order to be deliver on this value proposition, Our caterers will ensure high quality of food and availability subject to demand. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Healthy Coffee Snacks Drinks market. We consider our key competitors to be: Northmead and Levy Junction. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Northmead and Levy Junction by producing our own food, receiving from high end caterers and ensuring punctuality plus availability .
Key Strategies
Over the next 6 months our focus will be to Advertise adequately, appoint a promoter and review customer feedback about current products. . This task will be undertaken in the context of our broader strategy to Expand product range, review customer feedback about service, change outlook and to find healthier alternatives to existing product range. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Expand product quantity Meet running costs Ensure investment returns
About this document
Healthy Coffee Snacks Drinks Business Plan
This document was created by Adiba of Pearl Cafe using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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