Analysta Insights 1 Page Business Plan
Overview
Analysta Insights has a clear business objective to develop, produce, promote and distribute Instant business insights from outfield electronic surveys services. These services have been developed over 3 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Analysta Insights has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as a dire need for upto date credible insights from their customers.The lead time between commissioning surveys and delivering results is too long.Analysta provides results of surveys in real time.. This is a critical issue for our selected target market of Brand led consumer companies. Banks, Cellphone companies, retailers, advertising agencies.
The Value Proposition
Analysta Insights is uniquely positioned to deliver value to Brand led consumer companies. Banks, Cellphone companies, retailers, advertising agencies. "Analysta Insights will Provide a service that answers business questions through insights collected from customers in real time, on location." In order to deliver on this value proposition, we ensure quick turnaround time of surveys, ensuring results and answers arrive at the decision makes desk when they are most relevant.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Instant business insights from outfield electronic surveys market. We consider our key competitors to be: Traditional survey consultants. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Traditional survey consultants by Applies technology to provide technical analysis of customer data in real time. We are nimble and respond to customer needs quickly. We have outfield respondents ready to question a profiled market segment..
Key Strategies
Over the next 2 months our focus will be to Develop a solid pitch for prospect customers
Appoint a qualified BIS specialist
Select a survey software
Appoint survey administrators (9)
Create priority list of prospect customers
. This task will be undertaken in the context of our broader strategy to Expand offers to include access to internal database for analytics and insights
Develop user led online surveys. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 6 months are: Perfect first pitch Successfully deliver first survey Perfect the quality of responses from enumerators
About this document
Instant business insights from outfield electronic surveys Business Plan
This document was created by Naco of Analysta Insights using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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