Vibrant Flowers 1 Page Business Plan
Overview
Vibrant Flowers has a clear business objective to develop, produce, promote and distribute unique tropical flower products and services. Our core focus on rare and hard to find species of tropical flora.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Vibrant Flowers has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as lack of access to unique and rare tropical flora. This is a critical issue for our selected target.
The Value Proposition
Vibrant Flowers is uniquely positioned to deliver value to Farmers Market. "Vibrant Flowers provides a wide variety of tropical flowers for our customers. We fresh pick each personalized order." In order to deliver on this value proposition, our flowers are blooming year round to provide the best quality and variety of tropical flowers as possible. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Tropical Flowers market. We consider our key competitors to be: Kauai Flowers, Tropical Flowers Kauai. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Kauai Flowers, Tropical Flowers Kauai by carrying several unique species of Heleconia and Ginger plants rarely found in stores, and providing a variety of event packages, and arrangements.
Key Strategies
Over the next 6 months our focus will be to Apply for funding
. This task will be undertaken in the context of our broader strategy to Purchase land. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Acquire Funding/Business License Purchase Land Export to Mainland
About this document
Unique Tropical Flowers Business Plan
This document was created by Chara of Vibrant Flowers using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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