Alliance 1 Page Business Plan
Overview
Alliance Tyres has a clear business objective to distribute New car tyres products and services. These products and services have been developed over 12 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
Alliance has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Confusing choice. This is a critical issue for our selected target market of Performance car drivers.
The Value Proposition
Alliance is uniquely positioned to deliver value to Performance car drivers. "Alliance will Our service will do all of the research and offer the correct tyre at great value." In order to be deliver on this value proposition, we We have very low operating costs no head office and property's to support. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the New car tyres market. We consider our key competitors to be: Online sales of tyres is almost always price lead and not about customers. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Online sales of tyres is almost always price lead and not about customers by Years of experience working for the competition and know just how poor they perform.
Key Strategies
Over the next 6 months our focus will be to Prepare a website for specialist tyres . This task will be undertaken in the context of our broader strategy to Work with wholesale to get direct delivery. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch website Find fitting partners Employe my first staff member
About this document
New car tyres Business Plan
This document was created by Chris of Alliance using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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