Scarlett Kilts 1 Page Business Plan
Overview
Scarlett Kilts, runned as a home business by Rebecca Scarlett, aged 24, has a clear business objective to develop, produce, promote and distribute Traditional Handmade Bespoke Kilts products and services. These products and services have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Scarlett Kilts has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer opportunity of a product that will last for the customer for many years..This is an important issue for our selected target market of people of all ages and sizes.
The Value Proposition
Scarlett Kilts is uniquely positioned to deliver value to people of all ages and sizes. "Scarlett Kilts will provide a kilt of his/her chosen tartan which is made to measure with material built into kilt so customer can have the kilt adjusted if needed later on in years to come." In order to deliver on this value proposition, the kilt being bespoke to every individual customer, the kilt is promised to last years. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Traditional Handmade Bespoke Kilts market. We consider our key competitors to be: McColls
Gibbs
MacKenzies
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with McColls
Gibbs
MacKenzies
because kilts made by Scarlett Kilts are bespoke for each individual customer unlike many other companies.
Key Strategies
Over the next 6 months our focus will be to attend exhibitions and shows with a stand, showing what the business offers.
Sell products to go with selective kilt.
Be creative in other fashions. These tasks will be undertaken in the context of our broader strategy to expand in to new products.
Look into employing a trainee kiltmaker. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new fashion product, obtain 10 customers in first year and to finish my SQA and Mordern Apprenticeship within first year
About this document
Traditional Handmade Bespoke Kilts Business Plan
This document was created by Rebecca of Scarlett Kilts using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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