Bankerpreneur 1 Page Business Plan
Overview
Bankerpreneur has a clear business objective to develop, produce, promote and distribute Financial Products services. These services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Bankerpreneur has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Financial well being. This is a critical issue for our selected target market of Trades or construction industry.
The Value Proposition
Bankerpreneur is uniquely positioned to deliver value to Trades or construction industry. "Bankerpreneur will I help business owners improve their wealth by sharing my knowledge about financial products and services." In order to be deliver on this value proposition, we I'm passionate about financial well being am responsive and ethical in all dealings. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Financial Products market. We consider our key competitors to be: Brokers and other bankers that are just after a sales, not holistic in their approach and not valuable to others
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Brokers and other bankers that are just after a sales, not holistic in their approach and not valuable to others
by I'm knowledgable, responsive and will be a valuable partner to my prospects and customers. .
Key Strategies
Over the next 6 months our focus will be to Target business owners that are 3 or more years old and have more than 3 employees with a turnover of $750k or more.. This task will be undertaken in the context of our broader strategy to Target a specific industry being trades
Have a min 20 prospects
Be active on social media
Send valuable content to my target market
Promote what I am looking for . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Keep a clear strategy Identify and contact my prospects Have 4 new meetings each week
About this document
Financial Products Business Plan
This document was created by Sue of Bankerpreneur using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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