Boybot & Beep 1 Page Business Plan
Overview
Boybot & Beep has a clear business objective to develop, produce, and distribute toys, clothes & accesories targeted to baby boys under the age of 2. These products have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Boybot & Beep has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as there is a limited amount of baby items exclusively aimed at boys. This is a critical issue for our selected target market of parents, friends & relatives of baby boys.
The Value Proposition
Boybot & Beep is uniquely positioned to deliver value to parents, friends & relatives. "Boybot & Beep Creates a product that allows you to dress your baby boy as a baby and not a little man." In order to be deliver on this value proposition, we I design & create unique items for boys that have a practicality due to knowledge from a Mum & Aunty. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a limited number of competitors within the toys, clothes & accessories delivered specifically to boys. We consider our key competitors to be: Boycot. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Boycot by having more product variety as well as unique material & colour options.
Key Strategies
Over the next 6 months our focus will be to Develop sales platforms through established shopping sites, own site, social media & physical market stalls. This task will be undertaken in the context of our broader strategy to Increase output by outsourcing sewing. Create a focus on customer acquisition, sales & marketing. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 6 months are: Launch website, Reach 500 followers on facebook and generate $1000 income a month
About this document
Baby boy toys, clothes & accesories Business Plan
This document was created by Danika of Boybot & Beep using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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