Convenu 1 Page Business Plan
Overview
Convenu has a clear business objective to develop Online P2P agreement tracking services. These services have been developed over 4 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Convenu has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to have a written record of small business transactions which keeps all parties informed; with a thin application. This is a critical issue for our selected target market of freelancers.
The Value Proposition
Convenu is uniquely positioned to deliver value to Freelancers. "Convenu will provide a service for P2P agreements; to facilitate, track, and give reminders." In order to be deliver on this value proposition, we have designed a unique approach to agreements which created a thin CRM, scheduler, reminder, and payment network. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Online P2P agreement tracking market. We consider our key competitors to be: freelancer.com, salesforce.com. However they target more of a B2B market. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with freelancer.com, Salesforce.com which target more of a B2B market by unique P2P focus and customer loyalty built on simple full disclosure..
Key Strategies
Over the next 6 months our focus will be to Grow the development team to 8 members and deliver all phase one features by August 1st. This task will be undertaken in the context of our broader strategy to Complete all launch features by December 31St, and host a launch party in the second week of January. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: launch in January obtain 100 users obtain 1000 users
About this document
Online P2P agreement tracking Business Plan
This document was created by Kenneth of Convenu using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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