Haute Nymph Lingerie 1 Page Business Plan

Luxury lingerie & shapewear Business Plan

Haute Nymph Lingerie 1 Page Business Plan

Overview

Haute Nymph Lingerie has a clear business objective to develop, produce, promote and distribute Luxury lingerie & shapewear products. These products have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Haute Nymph Lingerie has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for high fictional shapewear. This is a critical issue for our selected target market of Ultra High Networth Individual.

The Value Proposition

Haute Nymph Lingerie is uniquely positioned to deliver value to Ultra High Networth Individual. "Haute Nymph Lingerie will Revolutionalize women's lingerie industry." In order to be deliver on this value proposition, we I have a superior understanding if women and there bodies given my classical ballet background and talent in design and forecasting future industry directions. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Luxury lingerie & shapewear market. We consider our key competitors to be: Agent Provocateur
La Perla
. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Agent Provocateur
La Perla
by They don't succeed and attractive shape wear that works well.

Key Strategies

Over the next 6 months our focus will be to Get samples made
Start showing & making for UHNWI celebrity. This task will be undertaken in the context of our broader strategy to Manufacture and open store in Dubai . These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Get samples made Start marketing plan and Launch brand

About this document
Luxury lingerie & shapewear Business Plan
This document was created by Elisabeth of Haute Nymph Lingerie using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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