I Write, You Sell 1 Page Business Plan

Attention Grabbing Copywriting Business Plan

I Write, You Sell 1 Page Business Plan

Overview

Michael Esser's "I Write, You Sell" has a clear business objective to produce "attention-grabbing" copywriting services. These services have been developed over Five years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

"I Write, You Sell" has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem. Customers need a voice, so we create opportunities for our clients to position themselves as experts in their industries, while also fostering new customer relationships. This is a critical issue for our selected target market of small to medium businesses.

The Value Proposition

"I Write, You Sell" is uniquely positioned to deliver value to small to medium businesses. "I Write, You Sell" will, for a reasonable price, create trend-worthy, custom content engineered to boost both position and profits. In order to be deliver on this value proposition, we approach the content we create for our customers from both a personal and popular angle to ensure the best possible chance for engagement and ultimately success. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Attention Grabbing Copywriting market. We consider our key competitors to be: Our main competition for those clients aware that they need us, it is the internet-based content mills. For those that we enlighten in our small county, we have almost no competition.. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Our main competition for those clients aware that they need us, it is the internet-based content mills. For those that we enlighten in our small county, we have almost no competition. by I am a seasoned writing professional who takes a hands-on approach with each of my area clients.

Key Strategies

Over the next 6 months our focus will be to Develope a targeted customer list and offer those prospects our above average writing services. This task will be undertaken in the context of our broader strategy to Hire additional writers.. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Generate $5K worth of monthly revenue Launch web portal amd hire new writers Expand services/Generate $10k a month

About this document
Attention Grabbing Copywriting Business Plan
This document was created by Michael of I Write, You Sell using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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