Hiram's Beard Oil 1 Page Business Plan

All natural beard oils, mustache wax, pomade and men's grooming aids Business Plan

Hiram's Beard Oil 1 Page Business Plan

Overview

Hiram's Beard Oil has a clear business objective to develop, produce, promote and distribute All natural beard oils, mustache wax, pomade and men's grooming aids. These products have been developed over months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch new products. Whilst our existing products have been useful for testing the customer problem, new products are required to fully capitalise on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.

The Customer

Hiram's Beard Oil has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as the need to soften and tame wiry beard hair, cure facial dandruff and itching caused by dry skin under beard. This is a critical issue for our selected target market of Men with beards.

The Value Proposition

Hiram's Beard Oil is uniquely positioned to deliver value to Men with beards. "Hiram's Beard Oil will Make your beard soft and kissable, get rid of unsightly beardruff, calm the skin and promote growth." In order to be deliver on this value proposition, we offer our unique blend which mimics your natural oils, conditioning the skin to prevent itching and dandruff, while infusing the beard hair making it healthier, softer and more manageable. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the All natural beard oils, mustache wax, pomade and men's grooming aids market. We consider our key competitors to be: Beard brand
Beard buddy
Woodsman
Barrister & Mann.
Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Beard brand
Beard buddy
Woodsman
Barrister & Mann
by offering Our organic, naturally scented oils which mimic your bodies oils, don't feel greasy and won't cause break outs at competitive prices.

Key Strategies

Over the next 6 months our focus will be to Develop and test products,
launch webstore,
market through social media
Build and market app
. This task will be undertaken in the context of our broader strategy to Expand product line to include mustache wax and pomade
Hit monthly sales of $20,000
. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch new products, obtain monthly sales of 200 units, Hit 500 units in monthly sales volume, Hit 1000 units in monthly sales volume.

About this document
All natural beard oils, mustache wax, pomade and men's grooming aids Business Plan
This document was created by Dave of Hiram's Beard Oil using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

Plan your next project at http://www.chartgantt.com for the best excel gantt charts.