Rebound 1 Page Business Plan
Overview
Rebound has a clear business objective to distribute Sneakers, products and services. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow profitability. It is critical that we balance revenue growth with the growth in our cost base. Whilst the desire for profitable growth may constrain our growth rate, it is more important that revenue growth in isolation.
The Customer
Rebound has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Highly sought after sneakers at good prices. This is a critical issue for our selected target market of 17-26 year old males.
The Value Proposition
Rebound is uniquely positioned to deliver value to 17-26 year old males. "Rebound will Provide a store that focuses on consignment, buying, selling, trading and new releases.." In order to deliver on this value proposition, we combine our knowledge of product versus fair market value with the need of the general public's need of quick cash. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Sneaker market. We consider our key competitors to be: Footlocker, Champs Sports, Foot Action, Finishline, Social Status. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Footlocker, Champs Sports, Foot Action, Finishline, Social Status by having the ability not only to sale new releases but by being able to obtain highly sought after older releases.
Key Strategies
Over the next 6 months our focus will be to Create a market for buy/sell/trade in greensboro and surrounding areas.. This task will be undertaken in the context of our broader strategy to Obtain direct licensing from Nike. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch Consignment/BuyBack Program Generate regular sales via online store and eBay Obtain 100 triad customers
About this document
Sneakers Business Plan
This document was created by Christopher Brown of Rebound using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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