Mix Minus 1 Page Business Plan
Overview
Mix Minus has a clear business objective to distribute Sound technician services services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Mix Minus has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Finding th right price to chatge. This is a critical issue for our selected target market of Radio stations.
The Value Proposition
Mix Minus is uniquely positioned to deliver value to Radio stations. "Mix Minus will Provide for hire technical staff." In order to be deliver on this value proposition, we No need for in-house audio crew. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Sound technician services market. We consider our key competitors to be: Booking agencies
Freelance techs. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Booking agencies
Freelance techs by Specialisation
Avaiaibility of staff.
Key Strategies
Over the next 6 months our focus will be to Appoint a sales manager. This task will be undertaken in the context of our broader strategy to Appoint a human ressource officer. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: New customers Member recruitement Profitability
About this document
Sound technician services Business Plan
This document was created by Jp of Mix Minus using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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