Reclaim Humanity 1 Page Business Plan

Upcycled Furniture Art Apparel Business Plan

Reclaim Humanity 1 Page Business Plan

Overview

Reclaim Humanity has a clear business objective to develop, produce, promote and distribute Upcycled furniture, art, apparel and design services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

Reclaim Humanity has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as One-of-a-kind, environmentally friendly design. This is a critical issue for our selected target market of forward-thinking and socially conscious consumers.

The Value Proposition

Reclaim Humanity is uniquely positioned to deliver value to socially aware consumers. "Reclaim Humanity will produce one of a kind designs, that are hand made and environmentally conscious." In order to deliver on this value proposition, we employ local artists. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Upcycled Furniture, art, apparel, and design market. We consider our key competitors to be: Gardenology . Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Gardenology by producing handmade, repurposed goods.

Key Strategies

Over the next 6 months our focus will be social media, marketing and PR. This task will be undertaken in the context of our broader strategy to expand into new products and services. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Reach Sales Goals Build Social Media Following Bring in business for SOS

About this document
Upcycled Furniture Art Apparel Business Plan
This document was created by Andrea of Reclaim Humanity using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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