Leaflets NE 1 Page Business Plan
Overview
Leaflets NE has a clear business objective to distribute Leaflet advertising through letterbox services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Leaflets NE has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Leaflets not been put through doors. This is a critical issue for our selected target market of B2c, companies who need a message delivering.
The Value Proposition
Leaflets NE is uniquely positioned to deliver value to B2c, companies who need a message delivering. "Leaflets NE will A service that works cost effectively." In order to be deliver on this value proposition, we Because of the way we check and quality of staff. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Leaflet advertising through letterbox market. We consider our key competitors to be: Rlm direct, target ne, through yor door. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Rlm direct, target ne, through yor door by The way we run and deliver our service, we make sure the leaflets go where there supposed to, through the door .
Key Strategies
Over the next 6 months our focus will be to Through networking and door knocking by myself and with the help of a salesperson. This task will be undertaken in the context of our broader strategy to To expand the business into areas such as brand marketing, ie putting promotional staff into shopping centres . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Our first delivery Making a profit Being in business after 2 years
About this document
Leaflet advertising through letterbox Business Plan
This document was created by Stewart of Leaflets NE using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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