Elena's Cakes 1 Page Business Plan
Overview
Elena's Cakes has a clear business objective to produce the best Cakes. These products have been developed over 2 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.
The Customer
Elena's Cakes has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as sweeten their lives in a healthy and funny way. This is a critical issue for our selected target market of Party Mums.
The Value Proposition
Elena's Cakes is uniquely positioned to deliver value to Party Mums. "Elena's Cakes will make unique cakes, homemade, delicious and created specially for you. Taste is just as important as design.." In order to be deliver on this value proposition, we We only use the best ingredients. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Cakes market. We consider our key competitors to be: Sprungly, Horold, Cake friends. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Sprungly
Horold
Cake friends by Personalization and best ingredients.
Key Strategies
Over the next 6 months our focus will be to mouth to mouth marketing in Zurich. This task will be undertaken in the context of our broader strategy to Launch new cakes. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Going outside Friends & Family, Obtaining professional recognition from a Restaurant and be named in the local guide
About this document
Cakes Business Plan
This document was created by Elena of Elena's Cakes using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
Plan your next project at http://www.chartgantt.com for the best excel gantt charts.
No comments:
Post a Comment