My Sisters Closet 1 Page Business Plan
Overview
My Sisters Closet has a clear business objective to produce Buy/Sell/Trade Clothing products and services. These products and services have been developed over 6 months with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
My Sisters Closet has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The selection of clothing such as size, length and brand. This is a critical issue for our selected target market of Affordable name brand clothing.
The Value Proposition
My Sisters Closet is uniquely positioned to deliver value to Affordable name brand clothing. "My Sisters Closet will carry Name brands, a Broaden selection of sizes, affordable low prices, our hours and availability, fair trade in offers." In order to deliver on this value proposition, we are buying your quality clothes and selling them at an affordable rate. We can also exchange them for a new wardrobe that fits your style needs at an affordable price.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Buy/Sell/Trade Clothing market. We consider our key competitors to be: Buffalo Exchange,
St. Vincent De Paul
Goodwill
Craigslist. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Buffalo Exchange,
St. Vincent De Paul
Goodwill
Craigslist by The selection
Our organization
Paying fair prices
Selling at fair prices
Close customer relations.
Key Strategies
Over the next 6 months our focus will be to Advertise. This task will be undertaken in the context of our broader strategy to Have a consistent flow of Quality inventory
. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Obtaining a building,Hire an additional employee, a regular customer base that keeps expanding.
About this document
Buy/Sell/Trade Clothing Business Plan
This document was created by Carie of My Sisters Closet using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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