Peruze 1 Page Business Plan
Overview
Peruze has a clear business objective to promote Quality natural and extension hair services. products and services. These products and services have been developed over 3 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Peruze has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as Having a reliable and trustworthy stylist to provide quality services with a 100% guarantee on everytime.. This is a critical issue for our selected target market of professional business women.
The Value Proposition
Peruze is uniquely positioned to deliver value to professional business women. "Peruze will Provide high quality hair services, while specializing in 5 main extension techniques. I promote healthy beautiful hair and provide a 100% gurantee." In order to be deliver on this value proposition, we We value our customers and stamp a 100% gurantee one every service.. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Quality natural and extension hair services. market. We consider our key competitors to be: Cove salon. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Cove salon by We are proficient in all hair textures. And service both natural and extension services.
Key Strategies
Over the next 6 months our focus will be to Create and execute a marketing plan. Hire a public relations representative.. This task will be undertaken in the context of our broader strategy to Open a salon with at least 6 stylist and promote to the entire state of Illinois. . These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: move to a salon suite obtain 100 new customers create salon blog
About this document
Quality natural and extension hair services. Business Plan
This document was created by Sh'ron of Peruze using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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