Red bush Fruit Tea 1 Page Business Plan

Ice Tea Business Plan

Red bush Fruit Tea 1 Page Business Plan

Overview

Red bush Fruit Tea has a clear business objective to develop, produce, promote and distribute Ice Tea products. These products have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.

The Customer

Red bush Fruit Tea has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for healthy natural beverages. This is a critical issue for our selected target market of consumers of non alcoholic beverages.

The Value Proposition

Red bush Fruit Tea is uniquely positioned to deliver value to consumers of non alcoholic beverages. "Red bush Fruit Tea will provide a 100% natural beverage." In order to be deliver on this value proposition, we Our unique blend of natural ingredients promotes a healthy lifestyle. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Ice Tea market. We consider our key competitors to be: Nestea
Snapple. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Nestea
Snapple by Environmentally friendly and hygienic packaging and no added preservatives.

Key Strategies

Over the next 6 months our focus will be to Expand into the Australian market. This task will be undertaken in the context of our broader strategy to Expand into a new product. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch of the product Successful sales

About this document
Ice Tea Business Plan
This document was created by Louise of Red bush Fruit Tea using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.

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