Mobile Music Ministry 1 Page Business Plan
Overview
Mobile Music Ministry has a clear business objective to develop, produce, promote and distribute Inspiration Sounds for the Black, Brown & Queer culture and community. These products and services have been developed over 2 years with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
As a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Mobile Music Ministry has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as offering motivational & uplifting sounds for my colorful community to aspire to higher ground. This is a critical issue for our selected target market of Black, Brown, Queer, Christian-Hippies.
The Value Proposition
Mobile Music Ministry is uniquely positioned to deliver value to Black, Brown, Queer, Christian-Hippies. "Mobile Music Ministry will share positive & entertaining music to assist in creating a culture of changemakers." In order to deliver on this value proposition, we are transgender, social justice advocates and religious revolutionaries. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the Inspiration Sounds for the Black, Brown & Queer market. We consider our key competitors to be: 116 Clique, God Over Money, and Reach Records. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with 116 Clique, God Over Money, and Reach Records by sharing sounds from a perspective that God is both "Father-God-He" and "Mother-God-She" due to the existence of both masculine and feminine components of an ultimately genderless God-entity or Spirtual-being.
Key Strategies
Over the next 6 months our focus will be to Outreach to various spiritual organizations. This task will be undertaken in the context of our broader strategy to Provide inspirational dance jams twice a week. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Contact 100 Spirtual Communities Contact 200 Spirtual Communities Create 2 reoccuring dance jams in the community.
About this document
Inspiration Sounds for the Black, Brown & Queer Business Plan
This document was created by Terrance of Mobile Music Ministry using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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