The Conlin Group of Creative Companies 1 Page Business Plan
Overview
The Conlin Group of Creative Companies has a clear business objective to develop, produce, promote and distribute educational workshops products and services. These products and services have been developed over 1 year with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to launch a new product. While our existing products have been useful for testing the customer problem, new products are required to fully capitalize on our business potential. Our growth path is clearly oriented around the addition of new products, the development of these new products and the subsequent marketing of these. It is understood that costs will be associated with product development and marketing and these have been allowed for in our budget.
The Customer
The Conlin Group of Creative Companies has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need for teacher proficiency to seamlessly integrate technology in the curriculum. This is a critical issue for our selected target market of teachers.
The Value Proposition
The Conlin Group of Creative Companies is uniquely positioned to deliver value to teachers. The Conlin Group of Creative Companies will provide professional development resources to teachers. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have few competitors within the educational workshops market. We consider our key competitor to be: Heidi Hayes Jacobs. Our understanding of this competitor has been used to refine our strategy and value proposition. We believe that we can compete effectively with Heidi Hayes Jacobs by less complication, user friendly and individualized assistance.
Key Strategies
Over the next 6 months our focus will be to complete a resource book for teachers.. This task will be undertaken in the context of our broader strategy to conduct teacher professional development workshops. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next year are: Create book, Promote and conduct workshops
About this document
Educational workshops Business Plan
This document was created by Karen of The Conlin Group of Creative Companies using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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