Arrington & Associates Insurance Services 1 Page Business Plan
Overview
Arrington & Associates Insurance Services has a clear business objective to promote insurance services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.
The Business Objectives
When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to acquire new customers. Customer acquisition is considered to be the critical activity and we are seeking to grow the number of customers. We understand that customer growth could be at the expense of profitability, and that there is a cost associated with customer acquisition. Our long term objective is to build a clear customer acquisition process.
The Customer
Arrington & Associates Insurance Services has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as claims. This is a critical issue for our selected target market of young married customers.
The Value Proposition
Arrington & Associates Insurance Services is uniquely positioned to deliver value to young married customers "Arrington & Associates Insurance Services will sell all lines of insurance" In order to be deliver on this value proposition, we are here to provide excellent customer service as well as shop for the best prices. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.
Competitors
We have a number of competitors within the insurance market. We consider our key competitors to be: State Farm & Allstate. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with State Farm & Allstate because I am an independent agent I am more flexible with pricing as well as products..
Key Strategies
Over the next 6 months our focus will be to Purchase leads. This task will be undertaken in the context of our broader strategy to Always ask for referrals. These strategies are a tactical implementation of our overall business goal as outlined above.
Milestones
Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: my goal is to sell 2500 in premium obtain 200 customers in a year obtain 1million in premium.
About this document
insurance Business Plan
This document was created by Natasha of Arrington & Associates Insurance Services using the 5 minute Business Plan App. This technology and approach is powered by HyperQuestions.
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