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Friday, July 25, 2014

imojo 1 Page Business Plan

Music jam and recording online Business Plan

imojo 1 Page Business Plan



Overview

imojo has a clear business objective to develop Music jam and recording online services. These services have been developed over 1 month with a core focus on addressing the key customer problem and associated opportunities.

The Business Objectives

When as a key component of our growth strategy we consider it critical to identify and outline our business objectives, and align these objectives with clear and measurable development milestones. Our key long term business objective is to grow revenue. Rapid revenue growth is considered the most critical and measurable business goal. At this stage of our development, we consider this to be more important than profitability growth, although both are important long term objectives.

The Customer

imojo has been created with a clear focus on the needs of our customers. Through a structured customer discovery process, we have validated the key customer problem as The need to play/record together online. This is a critical issue for our selected target market of Musicians.

The Value Proposition

imojo is uniquely positioned to deliver value to Musicians. "imojo will Provide a service that give the musician the possibility to play and record without being in the same place." In order to be deliver on this value proposition, we Our unique algorithm record the audio input from the computer/mobile device and mix with the other members of the band. This capability has taken considerable time and resources to develop and forms the cornerstone of our competitive advantage.

Competitors

We have a number of competitors within the Music jam and recording online market. We consider our key competitors to be: Ejamming. Our understanding of these competitors has been used to refine our strategy and value proposition. We believe that we can compete effectively with Ejamming by Better sales process, better website, social network integrations.


Key Strategies

Over the next 6 months our focus will be to Start online campaign. This task will be undertaken in the context of our broader strategy to Create better service. These strategies are a tactical implementation of our overall business goal as outlined above.

Milestones

Measurement of the successful implementation of our strategies will be governed by measurable development milestones. The milestones that will be achieved over the next 2 years are: Launch the beta Launch the initial version Develop new features

About this document
Music jam and recording online Business Plan
This document was created by Alessandro of imojo using the 5 minute Busine
ss Plan App. This technology and approach is powered by HyperQuestions.

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1 comment:

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